Num Noms is a toy line by MGA that started to appear in late 2015. The toy line is fairly simple, composed of little scented Nums or Noms that can be found in the shape of various foods or sweets.

Color Coding

Each series can be identified by its coloring theme on packaging motif:

  • Series 1 - Pink
  • Series 2 - Red and Gold
  • Series 3 - Teal and Purple
  • Series 4 - Plum and Soft Blue
  • Series 1 Lights - Purple
  • Series 2 Lights - Teal


Mystery Packs

Little containers with both Nom and a Num inside, including a checklist. In 2016, a spin-off series of light-up Num-Noms were introduced.

Starter Pack

A pack of 3 Nums and 1 special Nom. Included are two accessories, usually being a serving utensil and an object to hold the Num-Noms on.

Deluxe Pack

Larger packs expanding on the starter pack themes. Comes with six nums, one of which is a mystery, and two Noms.

Lunch Box Pack

Starting in series 3, these large sets include a variety of Num-Nom in a special, collectable lunch box storage container.

Light Mega Pack

A series of packs released during Series 4 of the Num-Noms and Series 2 of the Lights. 

Play Sets

Go Go Cafe

Based on Series 1, included are two special Num Noms: Nilla Go-Go and Orange Cream.

Art Cart

A crafting set for Series 2 including a cart toy which makes a ruler and stencil, and 5 exclusive Noms that can be used as erasers and a stamp, along with a pencil.

Lip Gloss Truck

A cosmetic craft set for Series 2. A truck is included along with lip gloss base with two flavorings, cherry and vanilla to flavor and color the gloss, along with glitter "sprinkles." Also included are 3 Noms which are used as lip gloss containers and 1 scented Num.

Freezie Pop Maker

An edible Num-Nom project set with everything needed to make yummy freezie pops!

Nail Polish Maker

A cosmetic craft set for Series 4. A little 'drink' shop is included along with nail polish base with three flavorings, strawberry, blueberry and banana to scent and color the polish, along with glitter. Also included are 3 Noms which are used as nail polish containers and 1 scented Num.


Lip Gloss Noms

Small Noms included with the Mystery Packs. With each series they change change and gloss, with 1 and 2 being basic. In series 3 they became 2-type glosses and could also be pencil toppers. In series 4, they became glitter glosses.

Nail Polish Noms

In series 4, scented Nail Polish Noms were introduced to the series. Each has a unique topper that pokes out from the hole on certain Nums, acting as their decorative piece. There is also a shimmer variety, and a glitter variety.

Num-Nom Lip Balm

Released in 2017, these are sweet lip products that feature a variety of cute shapes and styles.

Scented Nail Set

A truck shaped package containing three scented nail polishes and more to dazzle up your nails. 

Num Nom Beauty Set

A special set of various lip products and nail polishes, features four of the Taste Beauty lip glosses and balms, along with six unique products.


Stamps Noms

Stamp Noms, much like the lip gloss included with Mystery Packs and Starter Packs. They are available starting with Series 2 and were discontinued in Series 4.

Eraser Noms

Starting with Series 2, Erasers can be found in Starter Packs or Special Sets as Noms, like the Art Cart Playset. They were discontinued in Series 4.

Scented Erasers

Stackable Num Noms eraser sets including a base, Num, and Nom.



Clothing-based items for the series.


Dress up as your favorite Num for Halloween or any costume party!

Jewelry and Accessories

Random jewelry and accessories that don't fit in other categories.

Fashion Tags

Cute Num-Nom necklaces featuring a variety of nums and stickers.

LCD Watches

A variety set of official Num-Nom watches.

School Necessities

A range of backpacks, lunch boxes and water bottles that are great for bringing to school.


Shimmery pouches or mini-purses available at Claire's. They are scented.

Adhesive Patches

A series of scented patches based on Series 1 and 2 Nums.


Surprise in a Jar

Adorable scented plush Noms in a collectible Mason Jar.

Collector's Case

A fun new way to store your Num-Noms with a large Num that includes an exclusive Num and Nom, stickers, and a collector's menu.

Trading Cards

Released April 2017, these are based on series 1 and 2 Nums.

Magnet Cards

Released April 2017, a series of magnets based on series 1 & 2 Nums. Each pack includes 3 magnet cards and 1 scented sticker as well as a mini poster.

Light-Up Keychains

Released April 2017, these are based on series 1 and 2 Nums.

Jigsaw Puzzles

Fun jigsaw puzzles of varying number of pieces.

Party Goods

Num Noms party goods so that you can have a Num Noms themed birthday party

Stacks Of Fun!

A paper book given out at the Toys R Us Num Noms and L.O.L Surprise Doll trading event.


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